Chris Anderson, author of The Long Tail: Why the Future of Business is Selling Less of More
, recently addressed the connection between global warming, public relations spam and magazines in his blog. I got a kick out of his comments since he included as spam the “blow-in” magazine subscription cards that drop out of magazines on to your floor. He says…
Our circulation department wants to put in as many as possible, because five cards have a slightly higher chance of one being sent back than four, and six is slightly higher yet. As long as those cards earn more in subscriptions than the cost of paper and print, they’re consider a good thing from the circulation department perspective.
He goes on to say that editors hate them because of the grief they create for readers. AMEN!
It just so happens that a few weeks ago I ordered a subscription to Wired which he edits. The cost of the one year subscription is only $10 bucks. But what’s the cost to my back for bending over and trying to pick those slippery cards up off the ground?
I’ll count the number of cards in my first issue and report back!
(Cross posted at Thinking Analytically.)
This entry was posted on Tuesday, November 6th, 2007 at 6:47 am and is filed under Books, Life Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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